How can a small organization start adopting AI safely and effectively?

Begin with a workflow audit to find repetitive, rules-based tasks, then pilot no-code automation and AI assistants in one high-impact area. Establish data-handling policies and human-in-the-loop review, and expand based on measurable savings and quality gains.

What’s the difference between GEO, AEO, and SEO?

SEO optimizes for traditional search engines. AEO structures content to answer direct questions clearly. GEO ensures content is cited and retrievable by generative and AI answer engines through explicit entities, schema, and source credibility.

Do you support single sign-on (SSO) implementations?

Yes. We help you evaluate the right IdP, map user roles, configure SSO across core tools, and document change management so teams adopt it smoothly.

Who will we work with?

You’ll work directly with Harrier’s founder, Brian Birch, who leads all engagements end-to-end and coordinates any specialist contributors as needed.

Brian Birch

Brian Birch – Columbus, OH-Based Nonprofit Executive & Operational Strategist Brian Birch is a seasoned association executive and operations strategist with 20 years of leadership experience in nonprofit trade associations, strategic planning, and revenue generation. Based in Columbus, Ohio, Brian has a proven record of spearheading national rebranding initiatives, managing multi-million-dollar budgets, and driving measurable growth — including a 20% market share increase for Snow Business magazine and the launch of the revenue-generating Advanced Snow Management program. As Chief Operating Officer of the Snow & Ice Management Association (SIMA), Brian led cross-functional teams, negotiated high-value contracts with industry leaders like Chrysler Fiat and Caterpillar, and implemented cutting-edge technologies such as HubSpot CRM and Smartsheet to improve operational efficiency and save over $14,000 annually. He has been instrumental in membership engagement, board governance, and developing ADA-compliant industry standards. Brian holds a Master’s degree in eBusiness and a B.A. in Anthropology from the University of Wyoming. A recognized industry thought leader, he has presented at ASAE national events and published articles in Associations Now, Snow Business, and other industry publications. With expertise in strategic growth, technology integration, and nonprofit leadership, Brian thrives on aligning big-picture strategies with day-to-day execution to deliver measurable impact.

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Brian Birch

What should small organizations and businesses be doing NOW to begin leveraging AI more creatively and safely?

Why NOT consider purpose-driven nonprofits and small businesses for your next career move?

Streamlining Meeting to-do’s for increased efficiency and accuracy

No coders? no problem

Tech readiness

Non-scary rebranding

Do you want to discuss anything?

Mission: Unleashing the full potential of small organizations & businesses.