Case Studies

Albright Labs rebrand and Go-to-Market strategy

➡Created a brand bible that locks in their core values, unique selling position, brand character, and core messages.
➡Worked through 75+ potential logo drafts and ultimately were able to lock in a new logo design concept, working into a final vector-quality and timeless logo in key formats.
➡We trained some AI tools for generating secondary, unique, custom images and animations that support the brand theme and really enhance the depth of his new website.
➡Created a simple and executable Go-To-Market strategy, focused on his top 3 tiered audiences, prioritized.